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Feb. 2nd, 2010

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Sitening stops providing services, focuses exclusively on Raven

The Ethical Dilemma of Providing Marketing Services and Tools « Internet Marketing Blog

It's been almost a year since Sitening and I parted ways, and it was clear even at that time that their hearts were wrapped up in Raven, not in providing consulting services. My understanding is that, since then, they've been whittling down the clients they were consulting to, but this post declares services entirely gone.

Kudos to Sitening/Raven for taking a bold, decisive step to eliminate the chance for conflict of interest, or even the appearance of it. And of course, if you get good leads for SEO work, you can always refer 'em to [meta]marketer. ;)

Nov. 25th, 2008

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Two! Two worky links

My kick-ass debunking of an SEO myth:

And my profile is up at Sitening.com:


Nov. 23rd, 2008

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Want to see me smile? A lot?

No really, I mean it. A LOT.

Check out my write-up on my video testimonial for Omniture: http://metamarketer.com/?p=588

Oct. 28th, 2008

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Originally uploaded by Kate O’

Sweet carving job on a pumpkin at Sitening HQ.

Originally published at Sticky, Sweet, & A Little Overdressed. You can comment here or there.

Oct. 26th, 2008

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But it wouldn’t be speeding if everyone else would just go faster!

I hate to copy the post outright but it’s so short, and the whole quote is just hilarious. Because it’s so true.

From Seth’s Blog: “Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds.”

And how.

Believe it or not, it gets better. In the linked interview, he goes on to say:

Instead, just do it. Go fast, get where you’re going. The odds of getting stopped are small, the price of the ticket is small and if you’re doing the right thing in the first place, it’s worth it.

The only quibble I have is that the “price of the ticket” may not be all that small; it could well cost a great deal. I can vouch for that. But I certainly agree that if you’re doing the right thing, it’s worth trying to get where you’re going anyway. One of my favorite quotes is from Tom Robbins, Still Life With Woodpecker:

Humanity has advanced, when it has advanced, not because it has been sober, responsible and cautious, but because it has been playful, rebellious, and immature.

There’s nothing wrong with sobriety, responsibility, or caution; in their place, they make a great deal of sense. But they’re no guarantee of success, and they certainly aren’t associated with many of the great long-term success stories. They’re good tools to have at one’s disposal in times of difficulty, but should not be the default position. Otherwise, what fun is anything?

Originally published at Sticky, Sweet, & A Little Overdressed. You can comment here or there.

Oct. 24th, 2008

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It’s official: Sitening took me on.

From the Sitening blog:

Sitening LLC, a bright, growing web marketing agency has hired Internet veteran Kate O’Neill as Managing Director.

Sure, sure, I’m excited about “the focus we’re going to be able to apply” and joining “such a talented group of web professionals.” Whatever. The real reason this rocks is this:

Dude. Coffee goes high tech. I like it.

Originally published at Sticky, Sweet, & A Little Overdressed. You can comment here or there.

Aug. 17th, 2008

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Reducing eco-impact in the daily commute

ETA: Sorry, I edited this entry in my honeybowtie.com blog and it updated this entry, which overwrote the two comments that had already been left. I appreciated the input, and I still have the comments by email. Thanks, commenters!

I want to reduce my gas consumption and my carbon footprint. But little by little, I’m getting talked out of my bike commuting plans. Several people in the past few weeks have expressed concern over the lack of shoulder in several places on the road I’d be riding along with the speed of traffic on the road, particularly relative to a (slow) cyclist.

I’m gradually coming to the conclusion that, dammit, they’re probably right.

So now I’m left wondering what I want to do about my commute. Besides commuting by bike, I’ve decided to catalog the options I’m weighing, and see if anyone has any other suggestions:

  • I was willing to trade off lots of time (a daily three hours of bike commuting vs. 50 minutes on average by car on the highway) in order to get to zero, so I should be willing to make the same or similar concessions if I can lower my ecological impact. For example, if I were to buy a hybrid car, it would mean shuffling around some financial plans to accommodate it, but that should be no less inconvenient, in some ways, than the bike commute would have been.

    On the other hand, I was actually looking forward to the quiet time on the bike, whereas I’m not so eager to spend ~$20K on a new car. On the third hand, I do rather like being alive and don’t want to risk life and limb just to be stubborn about being a zero-carbon commuter.

  • Carpooling is a possibility. Unfortunately, no one I work with lives in my neighborhood, so there are no obvious arrangements. A few of my neighbors work in the same suburb I do, so I could pursue sharing rides with them if we can compromise on work hours. And some of my coworkers live on the east side of town, which is easy enough to get to. We’ve tried a few times to have Karsten drop me off at a designated meeting spot, like a gas station en route to the highway, and that’s been reasonably successful, but all of the carpool options do require conforming to a work schedule that may or may not suit my day-to-day needs. On the other hand, bike commuting would have been even more restrictive, since my choice would be to ride during daylight hours, and that means much shorter workdays than I’m used to. Not at all a bad thing, but a big adjustment either way.
  • Another option, albeit one I have less direct control over, is to try to work out a telecommute arrangement with my employer. I have experience with successfully introducing this arrangement in other workplaces, and there is sort of a precedent for it here — we have associates in remote locations already, so it’s not as if we don’t know how to get our jobs done when we’re not face-to-face. But this doesn’t seem like an easy sell and it probably wouldn’t be an immediate change, even if all parties agreed on the terms of a telecommute arrangement.
  • Finally, so as not to ignore obvious options, I could always quit my current job and find work closer to home (or freelance and work from home full-time). But I like what I’m doing, so I’m not ready to explore that option — especially not before I’ve explored the telecommute option.
  • I suppose another obvious option that should be stated is to move closer to work. This, however, is simply not going to happen. Karsten and I love our house and our neighborhood; our remaining happy in Nashville is heavily contingent on feeling as if we’re in a charming urban oasis in a sea of strange Southern suburban sameness. It’s one thing to work in the suburbs — exurbs, even — but living there would make me go postal.

    Other than that, I’m out of ideas. Anyone out there have any novel approaches for reducing ecological impact on the daily work commute?

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    Originally published at The Bee Hive. You can comment here or there.

  • Aug. 4th, 2008

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    Look here, youngun. I’m a danged EXPERT, and I say…

    My first article in Circulation Management’s “Monday Morning Expert” column is now up on their web site:

    Circulation Management Magazine - kate artice.png

    Can’t believe anyone believes a word I say with a promo picture like that. :)

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    Originally published at The Bee Hive. You can comment here or there.

    Jul. 28th, 2008

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    Six Easy Ways to Get Started in Behavioral Targeting

    I got email this morning from an editor at Circulation Management asking for clarification on some of the points from the presentation at the Circulation Management show in Chicago a few weeks ago, and since I was writing up some thoughts for her, I thought I’d put them here, too. Enjoy!

    Behavioral Targeting: Six Easy Ways to Get Started

    1. Read your reports for meaningful segments

      Chances are, you’re already collecting data that, when analyzed and applied, could optimize customers’ experience as well as your revenues. Most analytics platforms can tell you about new vs. returning visitors, and can usually further break the latter group down into first-time buyers vs. repeat customers. Chances are also pretty good that each of these groups is behaving somewhat to very differently on your site, and if you don’t figure out what works best for each, you’re leaving money on the table.

      chart up and to right.png

    2. Traditional direct response tactics still work

      Behavioral targeting and marketing approaches are heavily borrowed from the domain of direct response. Meaningful segments, appealing offers, and consistent remarketing are all part of a well-rounded practice.

    3. Focus on your easy-to-segment audiences

      Sometimes you can spot a useful segment, but actually breaking it out for targeting purposes may be trickier than you expect. (Geotargeting falls into this category for many sites). Unless you’re a black belt behavioral marketer and there’s nowhere else to turn for optimization, you probably have lower-hanging opportunities to pursue. Think in terms of both providing the biggest returns and taking on the least daunting setup to find the hidden treasure on your site.

    4. Start wide and optimize campaigns

      It’s likely that you can realize substantial gains in your success metrics by thinking at a high level about audience characteristics, and then monitoring more granular groupings for meaningful patterns. Most of the groupings you follow in any given campaign won’t perform in a way that bears statistically significant differences to your control group, but the ones that stand out can always be segments in a future campaign.

    5. Match message with media and audience

      The beauty of online marketing is the wealth of data and control you can exercise over context. The content you display on your site and in your ad networks can be adjusted based on any number of factors. Look for opportunities to tighten your message and your call to action based on context.

    6. Test, test, test

      The key lesson in all of this is: it depends. It depends on your audience, it depends on your site, it depends on the time of day, the time of week, the time of year, and so on. The only way you’ll know what works for any given audience for any given situation is to test it. And test it, and test it again. Invest in a testing platform and process that provides you with the flexibility and the visibility to act quickly and learn quickly, and it will pay for itself many times over.

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    Originally published at The Bee Hive. You can comment here or there.

    Jul. 12th, 2008

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    Quick, what does this remind you of?

    Seen this?


    It’s Yahoo’s SearchMonkey program. Hmm. “Searchmonkey.” That’s kind of cute… and very familiar! Where have I heard that before?

    Oh yeah! Here:


    I’m not bitter, though. They can have it. What with Yahoo’s current difficulties, it’ll probably do them about as much good as it did me.

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    Originally published at The Bee Hive. You can comment here or there.

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