“Suppression is very American. … If you don’t like abortion, don’t
have one. … Why should it matter to straight couples if gay couples
get married?” - John Irving, Ryman Auditorium, Nashville, November 8,
2008
Originally published at Sticky, Sweet, & A Little Overdressed. You can comment here or there.
My first article in Circulation Management’s “Monday Morning Expert” column is now up on their web site:
Can’t believe anyone believes a word I say with a promo picture like that. 
Originally published at The Bee Hive. You can comment here or there.
You know all those articles I’ve been linking about Maghound? Well, in case it wasn’t obvious, it’s an initiative I’m keeping my eye on. Time Inc. is launching this online magazine service in late Q3, and oh by the way, Time Inc. happens to be an investor in an online magazine service called Magazines.com, too, so… I guess that’s a little weird, right?
Anyway, last week at this conference I was speaking at, I got chatting with Dave Ventresca, president of Maghound. We’d met once before and were having a nice enough conversation, and then… someone approached us with a camera.
Quick: what’s the best thing to do when someone wants to take what they think will be a caption-worthy photo?
Why, make it MORE caption-worthy, of course.
Your caption suggestions welcome here.
Originally published at The Bee Hive. You can comment here or there.
I’ve seen some cool wordles, but it wasn’t until a friend posted one she created using a recent research paper that I got inspired to create one of my own. This wordle uses my “manifesto,” which was a 37-page, 6,889-word document outlining a proposed strategy for how we at Magazines.com interact with our customers to optimize lifetime value.
No surprise that “email” and “customers” are the prominent words for a visualization of a document describing, essentially, how best to communicate with our customers.
Originally published at The Bee Hive. You can comment here or there.
“I can imagine using it– I like not being locked into any commitments and it could be fun to try out magazines that are hard to find in ordinary airport newsstands. […] While working on home construction I’d sign up for all interior design magazines.”
“The whole point of magazine subscriptions is the set-it-and-forget-it model, which is why they always try to entice readers with steeply discounted 2- and 3-year plans.”
“Some major challenges would seem to be: Rising paper and postal costs. The magazine industry’s traditionally slow execution starting new subscriptions. More and more magazine content being accessed on the Web.”
“I’ve been waiting for this. While I hate to pay the newstand price for magazines, I often do. Why do I pay $4.95 for a single issue when I could subscribe for about $15 per year?”
“But, unless I’m missing something, we have a small problem here, and it has to do with the length of the magazine-lover’s best-friend’s tail. The company says it has 280 magazines signed up so far, and hopes to have 300 by launch.”
Originally published at The Bee Hive. You can comment here or there.
We’ve just launched a promotion on Magazines.com that spotlights titles printed on recycled or sustainably harvested paper. Earth Day wasn’t originally on our seasonal marketing calendar (silly oversight) so we pulled this together on very short notice, and I’m proud of us for making the effort.
http://www.magazines.com/ncom/mag/main/e
Originally published at The Bee Hive. You can comment here or there.
Originally published at The Bee Hive. Please leave any comments there.
theogeo critiques a new magazine called Skirt! (yes, the banger is part of the title) with which she is obliquely associated:
Tell me you’ve got a publication for strong, successful women and I’ll usually be all, “Okay, right on,” thinking we’ve got a political-minded, informative, thoughtful outlet on our hands. Tell me it’s called “Skirt!” and my brain will start shutting down. Suddenly you’ve introduced fashion and feminine markers into the premise. Not to mention the secondary verbal definition of “skirt,” which means to avoid or work around. It’s indirect; it’s passive.
The whole premise is bewilderingly patronizing. And it’s not like I don’t subscribe to fashion magazines — I do! several! — but I subscribe to them to follow fashion and admire clothing design. I know what I’m getting into when I open a copy of InStyle, and believe me, I don’t read it expecting to encounter thoughtful essays written from a feminist perspective. Those types of publications simply have no credibility with me for that sort of content. But when I want those feminist essays (Bust, perhaps, or Off Our Backs? I admit I don’t subscribe to either — blogs provide me with ample content), I don’t expect to be condescended to with fashion and beauty advice. And here the credibility issue works basically in reverse: include fashion and beauty advice in your progressive women’s publication, and, for me, you cease to be a progressive women’s publication.
This sort of mental partitioning may be uncommon, but I sort of doubt it. That’s not to say that a cross-market magazine (or even cross-cross-market, if you think fashion-feminist-local) can’t work, but this appears to be the reason to undertake such a venture with extreme caution.
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