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Originally published at The Bee Hive. You can comment here or there.

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Posted on Jun. 16th, 2008 at 05:33 am | | Leave a comment | Add to Memories | Tell a Friend

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[info]therealjae

Remember when I first heard the word 'branding' in a job advertised on the Linguist List, and I had no idea what it was? That was hilarious.

(I still think of cows when I hear the word. *g*)

-J
Posted on Jun. 16th, 2008 11:52 am (UTC) | | Thread | Reply

[info]kateo

That's right! I think about that now and then, and how prescient that was, given the current direction of my career. I was interested in marketing and branding back then, but I was so much more entrenched in technical communication that it seemed like the transition would be too difficult to make. There's been such a gradual shift of focus in my jobs over the past several years, though, that it made it possible to find myself where I am: deeply involved with brand definition work.

My former boss, the guy who hired me into this role, deserves a lot of credit for being able to recognize that a linguistics background would be a huge advantage in the role I'm currently in.

I should go back and see if I can find that job description from forever ago in my email archives and see how different it is from what I'm doing now. :)
Posted on Jun. 16th, 2008 02:49 pm (UTC) | | Parent | Thread | Reply

[info]therealjae

Here you go! (Tagging rocks.)

-J
Posted on Jun. 17th, 2008 01:33 am (UTC) | | Parent | Thread | Reply

[info]therealjae

Oh, no, wait...that wasn't the conversation about branding, that was the conversation about naming. I'd collapsed them in my mind. But I think you might have, too, because that was the job ad, anyway.

-J
Posted on Jun. 17th, 2008 01:34 am (UTC) | | Parent | Thread | Reply
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